About Roth Ryan Hayes
Roth Ryan Hayes, founded in 1988 as Roth Associates, is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser to some of the world’s leading companies as they seek to optimize their agency resources and efficiently navigate the evolving media and marketing landscape. Today, Roth Ryan Hayes is a leader in the field of agency search, selection, and compensation, providing counsel on the intersection of digital innovation and business strategy to companies such as Boeing, Honda, and New York Life. Contributing to the firm’s impact on the industry is its development of powerful proprietary systems which it employs in its tailor-made search processes for international clients in industries ranging from textiles, to agriculture, to manufacturing, to retail. Roth Ryan Hayes offers comprehensive solutions for every aspect of effective marketing resource management:
- Agency Search
- Agency Relationships
- Compensation Structure
- Digital Strategy
- Executive Search
Our expert advisors understand the challenges and the concerns of all stakeholders: marketing, finance, procurement, and their partner communications agencies. We deliver objective and pragmatic advice backed up by proprietary data and expert analysis. Our clients benefit from reliable, quantifiable processes that continue to add value well into the future.
Matt most recently served as Global CEO of WPP’s United Network. Prior to joining WPP, Matt was Co-Chairman and President of Global Brands at Havas Worldwide. While at Havas, he profitably managed a 450-person staff of integrated communications professionals. Among the global clients he worked closely with were Jaguar, Reckitt Benckiser, Merck, Volvo, and Live Nation. His domestic clients included New York Life, Atlantic City, Dos Equis, and others.
Prior to joining Havas Worldwide, Matt served as EVP of Havas's sister agency, Arnold Worldwide. While at Arnold, he led the agency’s winning team in a global Volvo agency review, subsequently staffing and managing the Volvo account.
Early in his career, Matt rode the first wave of the digital revolution, founding integrated agency Ryan, Drossman & Partners. A pioneer in digital technologies, the agency launched renowned digital-first brands such as MovieFone, SportsLine.com, TheStreet.com, Verio, and Cantor Fitzgerald. Matt ran the agency for a decade before selling. He then served as CEO of the publicly-traded Change Technology Partners, leading the company through 12 acquisitions. Due to his success in fostering and navigating this period of intense growth, he became EVP/Partner at Roth Associates, where he conducted advertising and media agency searches for leading advertisers such as Jaguar, Toyota, and Shell. Matt is a graduate of Syracuse University, where he received a B.A. in Political Science and a B.S. in Newspaper Journalism.
Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster.
Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur.
Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age.
Roth foresaw the need to help marketers identify, select and compensate advertising resources. In response, over 25 years ago, Roth established the agency search category in the United States with his founding of Roth Associates. Since then he has been involved in hundreds of searches, pioneering the best practices for the industry as a whole, for which the Roth Ryan Hayes consultancy has gained significant renown.