About Roth Ryan Hayes

Roth Ryan Hayes, founded in 1988 as Roth Associates, is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser to some of the world’s leading companies as they seek to optimize their agency resources and efficiently navigate the evolving media and marketing landscape. Today, Roth Ryan Hayes is a leader in the field of agency search, selection, and compensation, providing counsel on the intersection of digital innovation and business strategy to companies such as Boeing, Honda, and New York Life. Contributing to the firm’s impact on the industry is its development of powerful proprietary systems which it employs in its tailor-made search processes for international clients in industries ranging from textiles, to agriculture, to manufacturing, to retail. Roth Ryan Hayes offers comprehensive solutions for every aspect of effective marketing resource management: 

Our expert advisors understand the challenges and the concerns of all stakeholders: marketing, finance, procurement, and their partner communications agencies. We deliver objective and pragmatic advice backed up by proprietary data and expert analysis. Our clients benefit from reliable, quantifiable processes that continue to add value well into the future.

Agencies looking to register in our exclusive database can visit: 

http://www.redbooks.com/RRH/

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Management Team

Dick Roth
Chairman

Roth foresaw the need to help marketers identify, select and compensate advertising resources. In response, over 25 years ago, Roth established the agency search category in the United States with his founding of Roth Associates. Since then he has been involved in hundreds of searches, pioneering the best practices for the industry as a whole, for which the Roth Ryan Hayes consultancy has gained significant renown.



 

Matt Ryan
CEO

Matt most recently served as Global CEO of WPP’s United Network. Prior to joining WPP, Matt was Co-Chairman and President of Global Brands at Havas Worldwide. While at Havas, he profitably managed a 450-person staff of integrated communications professionals. Among the global clients he worked closely with were Jaguar, Reckitt Benckiser, Merck, Volvo, and Live Nation. His domestic clients included New York Life, Atlantic City, Dos Equis, and others. 

Prior to joining Havas Worldwide, Matt served as EVP of Havas's sister agency, Arnold Worldwide. While at Arnold, he led the agency’s winning team in a global Volvo agency review, subsequently staffing and managing the Volvo account. 

Early in his career, Matt rode the first wave of the digital revolution, founding integrated agency Ryan, Drossman & Partners. A pioneer in digital technologies, the agency launched renowned digital-first brands such as MovieFone, SportsLine.com, TheStreet.com, Verio, and Cantor Fitzgerald. Matt ran the agency for a decade before selling. He then served as CEO of the publicly-traded Change Technology Partners, leading the company through 12 acquisitions. Due to his success in fostering and navigating this period of intense growth, he became EVP/Partner at Roth Associates, where he conducted advertising and media agency searches for leading advertisers such as Jaguar, Toyota, and Shell. Matt is a graduate of Syracuse University, where he received a B.A. in Political Science and a B.S. in Newspaper Journalism. 

 

Chris Hayes
Partner

Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster. 

Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur. 

Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age

 

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Peter Post
Partner

Prior to joining Roth Ryan Hayes, Peter spent over 25 years in the advertising agency world as a successful manager and entrepreneur. He was President of Lintas Marketing Communications and founder of Post & Partners, which became Cossette Post when Peter sold the company to the Cossette Communications Group, a Canadian company. He was responsible for managing all United States acquisitions for the company. During his agency career he worked in senior management positions on several accounts including Diet Coke, TD Waterhouse, Citibank, and Chevrolet. Previously, he worked with Dick Roth at Roth Associates for eight years. Peter graduated from the University of Pennsylvania with a B.A. in International Relations.


 

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Nancy Risman
Senior Consultant

Nancy’s career has traversed marketing disciplines from advertising account management (e.g., Ogilvy and Mather, Lord Einstein O’Neill and Partners, etc.) to corporate business development and product management (e.g., Oxford Health Plans and The Courts at Birch Meadow) to financial and investor communications (e.g., MMC Capital).  Throughout her career, Nancy developed a specialization in service marketing, particularly financial services and health care. For the past three years, Nancy has served as an Angel Investor and Advisor to early stage start-ups. Most recently, Nancy has been providing business development consulting to Lucid Global, a medical technology company that seeks to disrupt the conversation between healthcare providers and their patients. Nancy holds an MBA in Marketing from Columbia University Business School and a BA in Economics from Tufts University.



 

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Julie Fields
Senior Consultant

Julie is a senior marketing and creative executive with 20+ years of extensive
experience launching and building high-growth media, entertainment and
digital companies. She works with C-level and board advisor in the
development of strategic plans and driving stakeholder goals to ensure
high-quality results. Julie’s expertise is in branding, strategic positioning and go-to-market planning, in both start-up and turn-around business situations. Shespecifically has deep experience with public and privately owned companies including Sony, NBC Universal, Comcast, DirecTV, Univision, CBS, Viacom, Turner, Fox, eHarmony and Roll International.
 

Jim Porçarelli
Media Consultant

Prior to launching NeueVu, Jim was Chief Strategy Officer forActive International, where he led the company’s global strategic initiatives and chaired the Executive Leadership Team. Prior to joining the company in 2006, Jim was COO and Chief Client Officer at MediaCom (WPP) and was part of the core team that created MediaCom in the US.   He drove annual billings from $1.1 billion to $4.5 billion in 7 years. Before MediaCom, he was Chief Media Officer at DMB&B (now Publicis), where he led a team in the development of global business including Anheuser Busch and Procter and Gamble.


 

Rich Meyer
Media Consultant

With over 35 years in the world of media, Rich is known globally as an expert in the strategic disposition of media assets to build brands. Prior to joining Roth Associates, Rich was Director of Global Advertising Services at The Gillette Company/Procter & Gamble where he was responsible for budgets in excess of $900 million and was a member of P&G’s agency compensation redesign team. Further, he managed AOR assignments from the agency side, media sponsorship negotiation teams, spot TV buying groups and a New York-based national television-buying group at Busch Media, an in-house top 25 spender. Prior to Gillette/P&G, Rich held several positions at Busch Media Group, which he joined after stints at General Mills, DMB&B (now Mediavest) and Glenn, Kolesar and Hartwell and most recently has been advising J&J on recent US media agency changes. Rich is a graduate of the University of Minnesota where he graduated with a degree in Journalism, a major in Advertising with a minor in Broadcasting.