Fair, appropriate, and mutually acceptable compensation is critical to a productive relationship.

Roth Ryan Hayes works with clients to design compensation agreements that provide both fair value to our clients and fair profit to our clients’ agencies. We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well as identify what constitutes reasonable staffing within a well-defined scope of work. The key components of our compensation practice reside in our database and our two-step process of benchmarking costs and optimizing staffing. We maintain a robust database that allows us to provide clients with current and accurate staffing cost data. This information allows us to identify opportunities to improve your agency’s yield by benchmarking current costs and optimizing staffing proposals to maximize agency productivity. The output is a staffing structure, contractual terms and conditions, and/or a compensation agreement designed to achieve an advertiser’s specific goals.

We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well, identifying what constitutes reasonable staffing within a well-defined scope of work.


Our Data-Driven Approach

Our data, coupled with our extensive industry knowledge, has consistently resulted in negotiations that provide fair and appropriate staffing and compensation scenarios. We benchmark rates (by geography, by function, and by agency discipline) to help clients negotiate and specify the conditions necessary for a productive and lasting relationship. Our knowledge and information extends to key global markets.

Agency contracts require a thorough understanding to provide complete protection. Roth Ryan Hayes will review contracts, provide counsel, and if necessary, refer clients to outside firms for specific legal expertise.