News

72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR Relationship with Grey

72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR Relationship with Grey

The National Football League has scored a new agency partner.

After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy.

“As a company steeped in sports expertise and passion, it’s a dream come true to partner with the NFL and help tell the next chapter of their story,” 72andSunny creative co-chair and founder Glenn Cole said in a statement.

Home Depot Names OMD as US Media Agency of Record

Home Depot Names OMD as US Media Agency of Record

Agency talent and OMD’s Omni data and analytics platform both appear to have been driving factors in the decision. “This is a case of total alignment between the needs of a modern marketer and the capabilities of a modern media agency,” OMD USA CEO John Osborn said in a statement.

The appointment concludes a media agency review launched by Home Depot last June, which was managed by consultancy Roth Ryan Hayes.
The appointment concludes a media agency review launched by Home Depot last June, which was managed by consultancy Roth Ryan Hayes.

Home Depot Names BBDO as US Creative Agency of Record

Home Depot Names BBDO as US Creative Agency of Record

“The Home Depot is a remarkable company, an extraordinary business and one of America’s most iconic brands. Being given the chance to help tell its story is true privilege,” BBDO Worldwide president, CEO Andrew Robertson added. “BBDO is honored to be putting on that orange apron.”

The appointment concludes a creative review led by search consultancy Roth Ryan Hayes last year…

A Small Agency’s Claim of ‘Stolen’ Work Points to a Larger Industry Issue

A Small Agency’s Claim of ‘Stolen’ Work Points to a Larger Industry Issue

“Unpaid RFPs by leading marketers is the fairest way to manage the creative agency’s IP,” said Matt Ryan, CEO of Roth Ryan Hayes, an agency search firm. “By not paying, the marketer does not have the right to use the presented material without compensating the agency. Paid RFPs very rarely compensate the agency fairly for the work, and because of that they are even more unfair.” Ryan also admits he has heard of “horror stories” of marketers trying to get “something for nothing.”

Advertising to the U.S. Latinx Community

Advertising to the U.S. Latinx Community

What’s Working and What Still Needs Work

“We’ve seen a very specific move in the multicultural agency’s role from distributing the core marketing message in relevant ways; to active participation in the origination of the core messaging strategies,” Matt Ryan, CEO of consultancy Roth Ryan Hayes said. “Several leading marketers are asking their lead agencies to both deliver multiculturalism at their core and to work collaboratively with their specialist partners.”

Enterprise Names Ogilvy as its Agency of Record for Brand Strategy

Enterprise Names Ogilvy as its Agency of Record for Brand Strategy

The appointment follows a three-month review

Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of record to lead global brand strategy.

The announcement comes six months after it was reported the St. Louis, Missouri-based company was conducting three separate reviews to find agency partners across global media, brand strategy, and digital as it looked to increase its marketing spend. A person close to the process confirmed the review lasted three months and produced four finalists before a decision was made.

Valvoline Picks Hill Holiday as its Global Creative Agency

Valvoline Picks Hill Holiday as its Global Creative Agency

After greasing up its engines, Valvoline has chosen Hill Holliday as its agency of record, following a multi-agency pitch.

The move means Valvoline is parting ways with Big Communications, its prior agency of record.

Valvoline, which manufactures and distributes automotive oil, additives and lubricants, has over 1,600 service center locations in the U.S. and Canada. Last month, the company announced it plans to separate into distinct businesses: retail services and global products. Hill Holliday will be its global agency of record, working with both business units starting Dec. 1.

CVS Health Moves U.S. Creative Account to Publicis Groupe

CVS Health Moves U.S. Creative Account to Publicis Groupe

CVS Health has hired Publicis Groupe for its creative and CRM account in the U.S. The decision was made following a review that began in July and was reported to have been handled by consultant Roth Ryan Hayes.The business was formerly with BBDO, which held the account since 2014. Omnicom Group, Interpublic Group of Cos. and Stagwell are believed to have participated in the review as well, using a mix of their agencies.

Russel Wohlwerth Named Partner at Roth Ryan Hayes

Russel Wohlwerth Named Partner at Roth Ryan Hayes

Russel Wohlwerth has been named partner at Roth Ryan Hayes consultancy to support the firm’s expansion into L.A. and build its global presence. Prior to joining Roth Ryan Hayes, Wohlwerth served as the owner and founder of External View Consulting Group, which specialized in marketing agency supplier management.

Party City Brings on Hill Holliday as Lead Agency

Party City Brings on Hill Holliday as Lead Agency

The following article appeared on AdAge on Tuesday, April 3, 2017. Read the original here. By Lindsay Stein, Adrianne Pasquarelli.  Party City just hired Hill Holliday as its lead agency for creative, digital and media duties following a...

Activision Keeps 72andSunny After Review

Activision Keeps 72andSunny After Review

The following article appeared on AdAge on Monday, July 16th, 2018. Read the original here. By Megan Graham and E.J. Schultz.Gaming giant Activision, publisher of the popular "Call of Duty" franchise, is sticking with 72andSunny after conducting an...

BMW Hires Goodby as Lead Creative Agency in U.S.

BMW Hires Goodby as Lead Creative Agency in U.S.

The following article appeared on AdAge on Thursday, March 22nd, 2018. Read the original here. By Lindsay Stein and E.J. Schultz. BMW has appointed Goodby, Silverstein & Partners as its lead creative agency in the U.S., following a competitive review. The...

Our Exclusive Interview with Aaron Shapiro, CEO of Huge

Our Exclusive Interview with Aaron Shapiro, CEO of Huge

The first in a series of in-depth interviews Roth Ryan Hayes is doing with leaders in digital and marketing. Chris Hayes sits down with Aaron Shapiro, the CEO of Huge, to talk about what's happening now with digital technology, where it's going, and the...

Activision Blizzard Nears Final Round of Global Media Review

Activision Blizzard Nears Final Round of Global Media Review

The following article appeared on AdAge on Thursday, March 9, 2017. Read the original here. By Lindsay Stein. Gaming giant Activision Blizzard is heading toward the final round of its global media review, according to people with knowledge of the matter....

KBS Has Lost Significant BMW Business

KBS Has Lost Significant BMW Business

The following article appeared on AdAge on Monday, December 19th, 2016. Read the original here. By Lindsay Stein, E.J. Schultz BMW has made several agency changes in the U.S., bringing new shops aboard to handle duties once performed by MDC Partners' KBS. KBS...